You are asked to compare and contrast a magazine for a male audience with a magazine for a female audience.The following page describes what makes a good compare/contrast paper with an argument. It was written by George Williams, Instructor of English at the University of Maryland, College Park. My thanks to Mr. Williams.
 

The following is an explanation of the difference between a paper that is merely a comparison/contrast paper and a paper that makes an argument using the technique of  comparison/contrast. Here goes:  This is an example that I hope illustrates what I'm talking
about. We've been using nursery rhymes as our example texts, so this is in that vein: two theses about "Jack and Jill" and "Humpty Dumpty."

 Example 1: Both nursery rhymes share a central concern with the violence that can result from carelessness. "Humpty Dumpty" and "Jack and Jill" have similarities and differences in the way they portray this violence.  Humpty Dumpty is an egg, while Jack and Jill are humans. Humpty Dumpty falls off a wall, and Jack and Jill instead fall down a hill. And finally, "Humpty Dumpty" features an attempt by "all the king's horses and all the king's men" to treat the injuries sustained in the fall, while Jack and Jill has no such attempt.

The hypothetical writer of Example 1's paper could go on to write body paragraphs developing the three ideas contained in the partition, but doing so would not really result in a paper that features a
sustained argument in which the body paragraphs are related to each other conceptually, although they might be related to each other formally through the creation of mechanical transition statements. This example doesn't do much other than say there are similarities and differences.

By contrast, the following thesis features a central argument.
 
Example 2: Although both nursery rhymes share a central concern with the violence that can result from carelessness, "Humpty Dumpty" presents a more hopeful vision of community than "Jack and Jill." Now, I'm not providing a partition for this example because the details are not necessarily important, but you can imagine three points that would *support* the idea that there is "a more hopeful vision of community" in "Humpty Dumpty" than in "Jack and Jill" For example, one point
could be that "Humpty Dumpty" ends with people coming to Humpty's aid, but "Jack and Jill" does not.

So, while example 1 just observes that there are similarities and differences, example 2 goes one step further and makes an argument based on those similarities and differences.
 
You should do the same thing in your papers if you are focusing on similarities and differences.