Patrali Chatterjee
Education
Research Interests
Recent Publications
Teaching Interests

Patrali Chatterjee
Assistant Professor of Marketing
Department of Marketing
Rutgers Business School - Newark & New Brunswick
180 University Avenue
Newark, NJ 07102-1897

Tel: (973) 353-5476
Fax: (973) 353-1325
E-mail: patrali@andromeda.rutgers.edu

Curriculum Vitaein Adobe Acrobat PDF format.

Education

• PhD    Vanderbilt University, Marketing
• MBA   JBIMS, University of Bombay, Business Administration
• MS     University of Bombay, Physics and Electronics

Research Interests

My primary research interest is in modeling advertising and consumer behavior in online and offline environments. A common issue I address in my research is analyzing and predicting behavior that may be sparse or rare at the individual level. I have used various behavioral data sources like clickstream data from websites and online questionnaires, consumer postings on webpages, survey data from online and offline questionnaires and interaction/transaction data from call centers and firms. I am also interested in studying consumer word-of-mouth and viral marketing. The use of multiple modes of communication in customer relationship management and their relative effectiveness versus costs is another area of research. My recent research has addressed statistical issues in online market research, multi-channel strategies and non-profits and the Internet.

Selected Recent Publications

• Chatterjee, Patrali (2004), "Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communications Outcomes," ACR 2004 Proceedings, eds. G. Menon and A. Rao, Provo, UT: Association for Consumer Research, forthcoming

• Tuckman, Howard, Patrali Chatterjee and Dave Muha (2004), "Nonprofit Websites: Prevalence, Usage and Commercial Activity," Journal of Nonprofit and Public Sector Marketing, 12 (1), 49-68.

• Chatterjee, Patrali, Donna L. Hoffman and Thomas P. Novak (2003), " Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, 22 (4) Fall, 520-541.

• Chatterjee, Patrali (2002), "Interfirm Alliances in Online Retailing," Journal of Business Research, vol. 57 (7), July, 714-723.

• Chatterjee, Patrali (2001),"Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising, " Internet Marketing Research: Theory and Practice, ed. Ook Lee, Hershey, PA: Idea Group Publishing, 209-216.

• Chatterjee, Patrali (2001), "Online Reviews - Do Consumers Use Them?" ACR 2001 Proceedings, eds. M. C. Gilly and J. Myers-Levy, Provo, UT: Association for Consumer Research, 129-134.

• Chatterjee, Patrali and Suman Basuroy (2001), "From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls," Journal of Shopping Center Research , 8 (1), 59-80.

  Extended List

Teaching Interests

• Advertising, CRM, Internet Marketing and Electronic Commerce, Marketing Management, Marketing Strategy & Decision Making

  International Teaching

• MBA Elective - Internet Marketing, University of Southern Europe, Monaco (April 2002)
  
  
• Research Seminar - Internet Marketing Research, University of Bombay, India (Jan.2002)