Patrali Chatterjee

Papers and Publications
Conference Presentations

Patrali Chatterjee
Assistant Professor of Marketing
Department of Marketing
Rutgers Business School - Newark & New Brunswick
180 University Avenue
Newark, NJ 07102-1897

Tel: (973) 353-5476
Fax: (973) 353-1325
E-mail: patrali@andromeda.rutgers.edu

Selected Papers and Publications

• Chatterjee, Patrali (2004), "Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communications Outcomes," ACR 2004 Proceedings, eds. G. Menon and A. Rao, Provo, UT: Association for Consumer Research, forthcoming

• Tuckman, Howard, Patrali Chatterjee and Dave Muha (2004), "Nonprofit Websites: Prevalence, Usage and Commercial Activity," Journal of Nonprofit and Public Sector Marketing, 12 (1), 49-68.

• Chatterjee, Patrali, Donna L. Hoffman and Thomas P. Novak (2003), " Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, 22 (4) Fall, 520-541.

• Chatterjee, Patrali (2002), "Interfirm Alliances in Online Retailing," Journal of Business Research, vol. 57 (7), July, 714-723.

• Chatterjee, Patrali (2001), "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising, " Internet Marketing Research: Theory and Practice, ed. Ook Lee, Hershey, PA: Idea Group Publishing, 209-216.

• Chatterjee, Patrali (2001), "Online Reviews - Do Consumers Use Them?" ACR 2001 Proceedings, eds. M. C. Gilly and J. Myers-Levy, Provo, UT: Association for Consumer Research, 129-134.

• Chatterjee, Patrali and Suman Basuroy (2001), "From Bricks-and-Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Malls," Journal of Shopping Center Research, 8 (1), 59-80.

• Chatterjee, Patrali and Robert Torres (2000), "Co-Branding Alliances in Online Environments," in The Rutgers Scholar. http://rutgersscholar.rutgers.edu/volume02/contenth.htm

• Butler, John. S. and Patrali Chatterjee (1997), "Tests of the Specification of Univariate and Bivariate Ordered Probit," The Review of Economics and Statistics, 79 (May), 343-348.

• Hoffman, Donna L., Thomas P. Novak and Patrali Chatterjee (1996), "Commercial Scenarios for the Web: Opportunities and Challenges," The Journal of Computer-Mediated Communication, 1 (3). http://www.ascusc.org/jcmc/vol1/issue3/vol1no3.html

Selected Conference Presentations

• Chatterjee, Patrali and Suman Basuroy (2001), "Managing Customer Acquisition Activities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services", paper presented at the Annual Marketing Science Conference, Wiesbaden, Germany.

• Chatterjee, Patrali (2001), "Modeling Consumer Clickstream Data", invited presentation in Research Workshop series at AMA EXPLOR Forum 2001, Nov. 15-17, Chicago, Illinois. (Invited Presentation)

• Chatterjee, Patrali and Suman Basuroy (2001), " From Bricks-and Mortar to Clicks-and-Mortar: How Traditional Retailers Can Leverage Online Market Opportunities through Internet Mails", invited presentation at the Eighth Annual ICSC Research Conference, Nov. 4-6, Denver, Colorado.

• Chatterjee, Patrali (2000), "Online Reviews - Do Consumers Use Them?" paper to be presented at ACR 2000 Proceedings, Salt Lake City, Utah.

• Chatterjee, Patrali and Suman Basuroy (2000), "Managing Customer Acquisition Activities: A Multistage Process Model of Consumer Decision to Subscribe to Membership Shopping Services," paper presented at the Annual Marketing Science Conference, Los Angeles, Califonia.

• Chatterjee, Patrali, Donna Hoffman and Thomas Novak (1999), "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," paper presented at the Annual Marketing Science Conference, Syracuse, New York.

• Chatterjee, Patrali (1998), "Privacy Concerns on the Internet: Implications for Advertising Revenues," paper presented at the Annual INFORMS Fall 1998 Meeting, Seattle, Washington.

• Chatterjee, Patrali (1997), "Consumer Behavior in On-line Environments," paper presented at the Annual INFORMS Fall 1997 Meeting, Dallas, Texas.

• Chatterjee, Patrali (1997), "Re-patronage Patterns in On-line Advertising Environments," paper presented at the Graduate Research Day, Vanderbilt University, Nashville, Tennessee.

• Chatterjee, Patrali (1996), "Consumer Retention Strategies in Commercial Web Sites," paper presented at the Fifth Annual AMA Frontiers in Services Conference.

• Chatterjee, Patrali (1996), "Modeling Consumer Response on the World Wide Web: Implications for Advertising," paper presented at the 1996 INFORMS Marketing Science Conference, March 7-10, The University of Florida, Gainesville, Florida.