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The understandable
goal of governor's office Web sites is to give the most favorable
possible online presentation of the character and acomplishments
of the state's chief executive. The Webs accordingly are very
similar in content, particularly in their focus on the governor's
background and family, speeches and activities, often accompanied
by photos and occasional video and audio of the governor anf
the first family.
Governor's
electronic presentations often utilize themes and techniques
similar to political campaign Webs, particularly through trying
to portray the governor as a man or woman of the people and
as the prime cheerleader for the state's quality of life.
Some devices stressing the common or personal touch include
photos of the governor mixing with citizens; profiles of their
hobbies and leisure interests (Maine);
incorporation of 'Kids Pages' with state history and coloring
books for children (e.g.South
Dakota Kids Page includes
Governor Janklow's favorite recipe for cabbage stuffed with
hamburger; see also Louisiana;
Massachusetts;
Nebraska;
North
Carolina); Web links (Connecticut Governor John Rowland's
'Personal Picks' led by a predictable connection to First
Lady Patricia Rowland, but also including the University
of Connecticut Athletics Page, the Connecticut
Digital Library and a commercial site at about.com
on flyfishing);
and Utah Governor Mike Leavitt's page (perhaps cribbed from
similar White House e-pet bios) devoted to 'Faux
Paw', the Leavitt family's pet cat. Governors also tend
to appropiate for their own Webs prominent identification
with promotion of their states, such as through integrating
their own sites with their state tourism and economic development
electronic sites (see Florida;
Maine).
Some governors
also have used their Webs to encourage direct public input
and outreach. Minnesota
Governor Jesse Ventura posts online pages soliciting public
requests for appearances by the Governor at events, talks
by staff members at schools and gubernatorial proclamations
or letters recognizing birthdays or anniversaries. Several
governors publish online directories of their staff with direct
phone numbers and e-mail links (e.g. Nevada;
Illinois;
Kentucky;
Montana
Oregon
Pennsylvania).
A growing number of governors also are using Webs to broaden
public access and knowledge of the appointments process for
boards, commissions and the judiciary, with some providing
online forms for citizens interested in appointments to complete
and send to the governor's office for potential consideration
(see Illinois;
Florida;
Texas).
Governors'
Webs generally restrict links from their own sites to other
pages within their state government Webs. A few do connect,
however, to their Congressional delegations or the National
Governors' Association, the Washington-based association
lobbying for the governors and tracking developments affecting
state-federal relations (e.g.
Maine;
Kentucky).
While most governors don't recognize their peers in other
states, the National Governors'
Association does publish such useful public resources
as state-by-state governors' office
addresses; staff
directories; links
to all governors' Webs; fast
facts on governors; online transcripts of state-of-state
addresses; political
affiliations and terms of office; and legislative
updates on current issues affecting the states.
New Jersey's
Governor James E. McGreevey site
includes typical elements found on most state governors' Webs,
such as a personal
message; gubernatorial
biography; press
releases; speeches;
and photos.
Other features are biographies of the Governor's
Cabinet; a profile of the First
Family and link to the separate Web of Drumthwacket,
the Governor's Mansion; a virtual
tour of the State House; the opportunity to sign up for
an e-mail
newsletter of the Governor's activities; and a form
to send e-mail to the Governor. In
September 2002, the site developed by the NJ
Department of Education and titled Governor
McGreevey's Book Club, was launched with reading suggestions
and other accompanying material for students at various grade
levels.While
the New Jersey Governor's Web is probably among the leading
state governors' sites, it lacks several features provided
by some other states.
Summary
of recommendations:
1)
link to or provide expanded adult-focused content now at
kids-oriented Hangout
NJ site
including Governors'
Responsibilities; and History
of the Governorship
(see South
Dakota; Texas);
2)
expand historical
background of the office, including lists or biographies
of past governors (New
York;
Hawaii; California;
Montana;
Oklahoma;
Kentucky);
3)
publish or link to legal sources for the governor's authority
and responsibilities such as the State
Constitution and statutes
(published on the New
Jersey Legislature site);
4)
publish summaries of gubernatorial actions on passed and
pending bills (Kentucky;
Minnesota;
New
Mexico; Connecticut;
Ohio;
Virginia);
5)
publish a 'Frequently Asked Questions' summary (Texas,
South
Carolina; Florida);
6)
expand briefings on Administartion positions on pending
issues (see Kentucky
Education Pays);
7)
improve gateway constituent services (compare Minnesota;
Florida;
Kentucky);
8)
publish Spanish language content or link to online translation
services (Texas);
9)
publish as online staff contact list (Nevada;
Illinois;
Kentucky;
Montana
Oregon
Pennsylvania)
and the Governor's schedule (Kentucky;
Nebraska;
North
Carolina; Virginia;
Maryland);
10)
post a searchable database of executive orders (Oklahoma).
11)
expand information on the appointments process for commissions,
boards and the judiciary and solicit online citizen applications
for consideration for gubernatorial appointments (Illinois;
Florida;
Texas;
Alaska;
Iowa;
Colorado;
Kentucky;
Maine;
Minnesota;
Missouri; North
Carolina; North
Dakota; Oregon;
Utah;
Virginia;
Wyoming).
12)
reconsider black background, which gives a somewhat somber
appearance (compare Florida,
Virginia)
and makes the text more difficult to read than the standard
white backgrounds of other Webs.
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