Expected Utility Theory
posted March 30, 2005
No reading assignment

(continue with slides from last lecture)

Expected Value

Risk Preferences
• Option A: 100% chance of $50
• Option B: 50% chance of $100 (50% chance of $0)
• How should Expected Utility Theory be applied to this choice?
• Expected Value (EV) = $____ for both
• What if you prefer A? Is that rational?
• _____! Depending on your utility function for money.

 
 
 
 
 
 
 
 
 
 
 
 

St. Petersburg Paradox

St. Petersburg Paradox (now new slides)
The Allais Paradox
Hi Option Lo Option
Choice 1 9% chance of winning $5000
90% chance of winning $1000
1% chance of winning nothing
100% chance of winning $1000
Choice 2 9% chance of winning $5000
91% chance of winning nothing
10% chance of winning $1000
90% chance of winning nothing

Why isn’t this normative?
Tickets: 1 2-10 11-100
Choice 1 Lo $1000 $1000 $____________
Hi $0 $5000 $____________
Choice 2 Lo $1000 $1000 $____________
Hi $0 $5000 $____________

Allais Paradox

Ellsberg Paradox Ellsberg Paradox
Options Red 30 balls Black 0-60 balls Yellow 0-60 balls
Choice 1 Red $10 $0 $____________
Black $0 $10 $____________
Choice 2 Red/Yellow $10 $0 $____________
Black/Yellow $0 $10 $____________

Ellsberg Paradox

Which paradoxes are non-normative? Intransitivity (Tversky, 1969)
Applicant Dimensions
Intelligence Emotional Stability Social Facility
A 69 84 75
B 72 78 65
C 75 72 55
D 78 66 45
E 81 60 35

Intransitivity

Framing Effect
Imagine that the U.S. is preparing for outbreak of an unusual disease, which is expected to kill 600 people.  Two alternative programs to combat the disease have been proposed.  Assume that the exact scientific estimates of the consequences of the program are as follows:
• Kahneman, D. & Tversky, A. (1984).  Choices, values, and frames.  American Psychologist, 39, 341-350.

Gain Frame

Loss Frame