Business and Professional Writing

Written and edited by Michael Goeller

Contents
Table of Contents

Chapter One: The Six Ps
The Six Parts of the Project Proposal 1-10

Chapter Two: The Paradigm Concept
Due to copyright restrictions, these readings may only be available for a limited time.
Readings in Business and Professional Writing 11
Defining a Paradigm” 12-18
Loyalty” 19-36
Designs for Working” 37-45
The Work of Leadership” 46-60
Absolute PowerPoint” 61-70

Chapter Three: Pitching Yourself
The Resume and Cover Letter 71-86
Cover Letter and Resume Workshop 86

Chapter Four: Research
Researching Your Topic 87-102

Chapter Five: The Sales Letter
The Assignment and General Advice 103-107
A Music Therapy Program for Senior Citizens” 108-111
An ESL Program for a Local Factory” 112-116
Improving Child Care Options for Student-Parents” 117-123
Food Residuals Disposal Program” 124-129
Midterm Paper Workshop 130

Chapter Six: Pitching in Person
The Oral Presentation 131-150
Creating Your Own PowerPoint Template by Michael Goeller (Word)
Five Ways to Prevent PowerPoint Overload by Cliff Atkinson and Richard Mayer
Beyond Bullet Points: How to Unlock the Story Buried in Your PowerPoint by Cliff Atkinson

Chapter Seven: The Project Proposal
The Assignment 159-167
After School Arts Program Proposal"168-187
Online Banking Proposal” 188-206
Improving Lecture Hall Technology” 207-234
Physician-Patient Communication Proposal” 235-255

Pages 1-159 download