Weekly Class Schedule
Week Fifteen: Final
- Final Office Hour: Friday, May 9, 3.30-4.30 pm, in Loree 010.
- Stop by for your grade and feedback on your final project.
Final Work Due
| What | Where | When |
|---|---|---|
| Final Project .pdf version | Final folder on Eden | 2 PM, Wed., May 7 |
| Final Project .indd (if using InDesign) | Final folder on Eden | 2 PM, Wed., May 7 |
| FP color print version | Murray Hall Mailroom or Loree 010 | 4.30 PM, Wed., May 7 |
Note: The important formats for the final are the PDF and color print versions. Putting a native version (e.g., a .psd if you're working in Photoshop) on Eden would be appreciated -- but, for the final project, is not required.
topWeek Fourteen
- We meet in the Mac IML in Records Hall.
- Note: Class starts late this week, at 6 PM.
In Class
Work Due
Sample pages from final project.
Sample Pages from Final Project.
Work on Final Project
In groups, work on final project. Design cover and contributor page.
Contents: Cover, designer/contributor page (inside front cover), infromational comic pages, credits page (i.e., source of your information and images).
Last example: Comics in Nature.
Homework
Final Project
Complete the final project.
A (color) printed copy of your pages is due in my mailbox in the Murray Hall mailroom by 4.30 pm, Wednesday, May 7.
Electronic versions of your work (both .indd and .pdf) are due in your 415 folder on Eden by 2 pm, Wednesday, May 7.
Final Office Hour
You can receive your final grade and your graded final work from me in my office, Loree 010, on Friday, May 9, between 3.30 and 4.30 pm. If you cannot make this time, you can request your grades from me via email. Note, however, that I will not send grades by email without an explicit request.
Week Thirteen
- We meet in the Mac IML in Records Hall.
In Class
Work Due
Storyboard for the final project. At least 3-4 pages.
More Examples of Information Comics and Graphic Narratives
Cigarette ad from old issue of Playboy: Doral Auditions on Broadway.
Comics + Instructions: Warren Craghead's Petals, a Spell = an origami comic that you assemble yourself.
Fein, Ofer, and Asa Kasher. "How to do Things with Words and Gestures in Comics." Journal of Pragmatics 26.6. (1996): 793-808.
In Depth Example: Alice in Sunderland
Bryan Talbot's fascinating Alice in Sunderland combines a wide range of informational (comics) techniques in the course of its lush history of the city of Sunderland, in England, and its connection with the author and eccentric logician, Lewis Carroll. The book is a model of some of things we are trying to do with the final project.
- Page 10 (literary map of England)
- Page 48 (history)
- Page 57
- Page 58
- Page 59
- Page 170
- Page 171
- Page 175
- Page 317
All images copyright Bryan Talbot.
Work on Final Project
In groups, work on final project.
Homework
Reading
The Access Structure of Comics: Neil Cohn, "Navigating Comics:Reading Strategies of Page Layouts".
Final Project
Continue to work on final project. Complete a first draft of your pages for next week's in class critical review.
Week Twelve
- We meet in the Mac IML in Records Hall.
In Class
Work Due
Final draft of Type Poster.
Prep work for final project.
Reading: Ellen Lupton and J. Abbott Miller, Modern Hieroglyphs (.pdf) and Conrad Taylor, "But I Can't Draw!" (.pdf).
Bring the Samara and Lipton books to class.
Note: Final part of Information Design in My Life is suspended.
Things to Look At and Talk About
Novelties & Examples
Kevin Cannon, Twin Cities Rock Atlas (.jpg) for City Pages.
Cannon documents and explains his design process for this project on his blog, Big Time Attic.
Selections from Eyewitness Art: Composition (.pdf).
Informational Comic Project
Informational Comic Project Requirements
Use a combination of image, text, design, and diagrammatic notation to inform and persuade your audience.
Each member is responsible for four pages.
There should also be a collaboratively designed front cover and an inside front-cover credits page. Neither of these should be numbered. Page numbering should begin on the first page of the comic and continue through the end.
The narrative can divide into chapters, or sections, or run continuously.
For layout dimensions: Use the ComiXpress zine page size (see ComiXpress Technical Specifications). This best fits and fills the lazer printer pages we're using.
The pages should be mainly three-tier layout with one to three panels per tier. Some pages can be two, four, or even five tier pages, however. Just not too many. Single panel, "splash" pages (or two-page spreads) should be used only for big diagrams or time-arrow causal narratives.
Use color or black and white (and gray) illustrations. Or a mixture.
Each group's project should make clear use of Links and/or Causal Arrows and Mapped Pictures/Annotated Images, in addition to (or in combination with) the traditional comics narrative format.
For example:
Source Hideki Mori, 2000.
Other notational elements include instructional sequences (e.g., how to escape from or kill a vampire); chronological or genealogical representations showing relations or changes over time (e.g., the "unlife" cycle of the zombie or monthly cycle of the werewolf); diagrams; tables; and charts.
Graphic Narrative Samples
Samples (with critique) from a recent issue of PS Magazine (for US Army and Marine Corps).
Thorkelson Graphics, The Comic Strip of Neoliberalism (series of informational comics)
Austin Kleon, Mind-Maps
Design Comics (something from Sun)
Other Examples
Final Project: Collaborative Informational Graphic Narrative
Decide on a coherent illustration method: drawing, digital, clip art, avatar art, photographs, digitally transformed photographs, stick figures, simple shape art, photo-collage, drawings on photograph background, etc. You may use several different techniques, but the difference needs to be semantic. That is, it needs to signify a difference in the information. E.g., an digital avatar to represent the narrator/author, black and white art to represent the past, drawings to represent abstractions, photographs to represent the real world. So as a group, work out a system.
Today: in your groups, begin planning. Discuss ideas, methods. Then start working on a storyboard for next week (this will be work due). You can find and print storyboard templates via the internet (here is one). Or just make your own.
Project Resources
To learn more about converting bitmap images into vector graphics, see Adobe's Creating Vector Content Using Live Trace (.pdf).
ComiXpress Technical SpecificationsHomework
Reading
Ron Sova and Deborah Hinderer Sova, "Storyboards: a Dynamic Storytelling Tool"
Peter Merholz, notes on Tufte's Beautiful Evidence, Chapter 3: Links and Causal Arrows: Ambiguity in Action
Reference Material for Final Project
Bring to class (to share with you group) at least two examples of information design that can serve as a model for part of the final project.
Week Eleven
- We meet in the Mac IML in Records Hall.
In Class
Work Due
Complete draft of Type Poster – We'll look at your drafts in class and then you'll have another week to finalize your design. However, other than a short critical review of printed copies of your current design, no further class time will be spent on this project.
Prep work for part 3 of the Information Design in My Life project.
Bring the Samara and Lipton books to class.
Critical Review
Of type posters and other previous work . . .
Typography Review
Difficult text: Hadid
Easy text: Archigram
Easy (low-conflict) background: Hadid
Layout Review
Balanced spread: Falling Water Spread
Interesting paragraphs: Hadid
Interesting paragraphs (close-up): Hadid
Column change: Colani
Contast: Barragan
Timeline: Newson Biography
Image Use Review
Uncropped, small: Newson 1
Cropped and resized to bleed: Newson 2 (.pdf)
Matching image with text: Newson 3
Image direction: Hadid diagonals
Image direction: Falling Water
The Information Design in My Life, Part 3
The editors of a new book project, titled The Information Design in My Life, have asked x number of leading information designers, including yourselves, to each contribute two pages of pictures and comments on the eponymous subject.
Requirements
- Two page spread using a modular grid; 8.5 x 11 inches (portrait) with half-inch or less margins.
- Imaginative title for the spread.
- Optional one-sentence blurb under or above the title
- Paragraph of introductory text (your own or use fill text).
- Five images with five captions plus one close up with a caption.
- Crop images for emphasis.
- Supra-textual elements: page numbers, book title, perhaps also your name or an appropriate section title in the margin, etc. Note: do not use 1 ands 2 for page numbers.
Note: Captions can either be near the images the describe (proximity principle) or grouped together and associated with the images via numbers or thin connection lines; or some other system of your devising.
Objects of Reference
Online Article: Graphic Design at 70 M.P.H..
Information Graphic: The Zero-Energy Solution (NYTimes.com).
Selections from Eyewitness Art: Composition (.pdf).
Selections from Roy Lichtenstein: Interiors (.pdf).
See also Samara, Making and Breaking the Grid, pp. 31, 68-69, 164-65, 203.
Saving and Printing
Save finished work in your Projects folder in .indd and .pdf versions. Print a color copy for next week.
Homework
Reading
Ellen Lupton and J. Abbott Miller, Modern Hieroglyphs (.pdf)
Conrad Taylor, "But I Can't Draw!" (.pdf).
Sean P. Egen, The History of Avatars.
Prep for the Final Project
Prep prep prep ...
Finish Type Poster Project
Complete the final design of your type poster. Save as .indd and .pdf. Print a color copy (reduced size is fine) by the beginning of next class.
As discussed in class, the design script for this project is suspended.
Finish Information Design in My Life Spread
As discussed in class, the final stage of this project, sadly, is suspended as well. Rather, concentrate on making the poster as excellent as you can and thinking about the final project.
Week Ten
- We meet in the Mac IML in Records Hall.
In Class
Work Due
Design Script for the Designer Article Project.
Three different initial (rough) poster designs, either sketched on (graph) paper, composed in a graphics program like Photoshop, or in InDesign (saved as a .pdf).
Bring the Samara book and the Waller essay to class.
Type Poster Project
Review designs. Work on posters.
Here's an example from last year: Cooper Black.
And another: Helvetica.
And a third: Univers.
And a different kind of poster as a comparison and as a potential model: Tiger Poster.
Final Project
That is = Educational or Argumentative Graphic Narrative Project
Make groups and brainstorm (i.e., so your poor instructor doesn't have to).

Homework
Reading: On Picture Design / Designing with Pictures
Lipton, chaps. 6-7: Picture Design (pp. 171-206).
Information Design in My Life (Part 3)
We'll return one last time to this ongoing project. What I want you to do is:
- Take two new pictures of information design examples from your everyday surroundings; and
- Prepare some fresh text to use in new captions for six or so images (the two new ones plus whichever four or more of the old ones you want to keep using). For each image, write one to two sentences that describe an interesting detail in each picture. The detail should be interesting from an info design perspective (i.e., intersting as information design, not just as a detail in a pretty picture).
We'll then construct a two-page layout (spread) of labeled graphics with captions, sample pages from a book to be entitled, yes, The Information Design in My Life.
(Basically, the scenario will go, the book's editor has asked x number of leading information designers, including yourselves, to each contribute two pages of pictures and comments on the eponymous subject.)
Type Poster Work
Complete the final design of your type poster. Save as .indd and .pdf. Print a color copy (reduced size is fine) by the beginning of next class.
Week Nine
- We meet in the Mac IML in Records Hall.
In Class
Work Due
Final draft of designer profile / biography article. Format: Color printed copy of designer profile to hand in, .indd and .pdf version on Eden. You can print color copies of your document in the Records Hall Computer Lab.
The DS for the designer bio project will be due next week.
Prep work of the Type Poster Project: (1) research on one or more typefaces; and (2) a list of five specific visual features, properties, or associations of your selected typeface.
Bring the Samara book and the Waller essay to class.
Review of Waller
In preparation for the Desinger Bio DS due next week, I want to go over some concepts and terms in Waller, "Making Connections: Typography, Layout, and Language", and possibly some of the other readings. You'll be expected to use some of these or related concepts and terms in explaining, or reconsidering, your design process.
Type Poster Project
We'll take a look at some sample model posters (those linked for the last class), in order to get a good sense of the standard and variable features of the poster format and the type (history) poster genre.
As before with this kind of genre and format examination, we'll want to note not only what the user will expect, what her or she will want to do with the document, but also what works (what helps users to use the document) and what doesn't work (what interferes with their use of the document).
Following this, you'll begin work on your Type Poster Project.
Homework
Designer Profile Design Script
Complete the Design Script for the Designer Article Project.
Type Poster Work
Work on poster designs. For next class: bring three different initial poster designs, either sketched on (graph) paper, composed in a graphics program like Photoshop, or in InDesign (saved as a .pdf).
Week Eight
- We meet in the Mac IML in Records Hall.
- This week's class starts at 5 PM.
In Class
Work Due
Revised draft of designer profile / biography article. You'll have some time in class for final questions, revisions, etc. on the designer profile, but will need to finish the project within the first hour.
Format: Color printed copy of designer profile to hand in, .indd and .pdf version on Eden.
DS for the designer bio project will be due after the break, Mar. 26.
Bring the Samara book to class.
Weekly Novelties
Information Design: Lost Formats.
Waller Again
Weekly Design Review
Example one: Information Design in My Life
Example two: Information Design in My Life
Type History Posters
Review Poster Assignment.
Sample poster from last semester: Futura (Rich Couzzi)
Samples from outside of the class:
- Myriad Pro
- Garamond (front)
- Garamond (back)
- Futura (Kubrick-theme)
- Helvetica
- Not a type poster, but ...
More Sample posters.
Work on Type Poster Project
Make a list of five specific visual features, properties, or associations of your selected type and, when complete, post to the Type Features thread.
Draft initial designs for the Type Poster. The poster should be 18 x 24 inches, portrait (prefered) or landscape.
The poster should include at least 250 words of prose (approx.).
Set up your initial, base design using, and abusing, a modular grid; try different combinations (4 x 4, 12 x 18).
When setting up you page consider margins and bleed for the poster format.
Try to highlight at least six of the following anatomical features in your poster:
- baseline
- x-height
- cap height
- stem
- bowl
- serif
- ascender
- descender
- ligature
- finial
- terminal
- spine
- cross bar
- counter
Also, as you design, consider different styles (roman, bold, ilatic, oblique, black, condensed, expanded, small caps).
Homework
Designer Profile
Complete the Designer Profile Project.
Type Poster Work
Due next class (after the break): (1) research on typeface; and (2) a list of five specific visual features, properties, or associations of your selected type.
For the following class: three different initial poster designs, either sketched on (graph) paper, composed in a graphics program like Photoshop, or in InDesign (saved as a .pdf).
Week Seven
- We meet in the Mac IML in Records Hall.
In Class
Work Due
First draft of designer profile / biography article.
Two examples of useful and interesting document layout that suggest ideas or starting points for your design. Bring actual documents or photocopies to class for comparison and discussion.
Bring the Samara book to class.
Folder Review
Next week is mid-semester folder review, when I need to show off your work to other faculty. Please make sure that the following items are in your 415 "projects" folder on Eden and that their permissions are all set to "755":
- Quine project (.indd and .pdf)
- Trifold Brochure (.indd and .pdf)
- Trifold Brochure DS (.doc)
- Information in My Life (.indd and .pdf)
- Designer Profile, first draft or later (.indd and .pdf)
Novelties
Star Wars credits redone in the style of Saul Bass.
Poster in the style of Saul Bass.
The New $5 bill (interactive demo).
Re-Layout a Magazine assignment.
Brochure Review

Let's take a look at your impressive brochure designs:
Work in Groups and Individually on the Designer Project
In your group: Share and discuss your first draft and design examples.
Then continue working on your design.
Homework
Reading
Read Ann C. Tyler, "Shaping Belief: The Role of Audience in Visual Communication," Design Issues 9.1 (1992): 21-29 (.pdf).
Re-read Robert Waller, "Making Connections: Typography, Layout, and Language" (.pdf). Waller will introduce us further to the key concept of genre as it applies to the field of information design.
Designer Profile
Finish complete draft of Designer Profile
Week Six
- We meet in the Mac IML in Records Hall.
In Class
Work Due
Brochure Project Design Script: printed copy for instructor, electronic copy in your "brochure" folder (in your "projects" folder) on Eden.
For the Design Script: Complete the second section and bibliography before class. If needed, you'll have time at the start of class to work on a group style sheet for the common (group) features of your brochure. (For an example style sheet, see Lipton p. 97.)
Choice of designers to work on for the designer profile project.
Bring the Samara and Lipton books to class.
Using Color Meaningfully
Trifold Brochure/Design Principles Review
Trifold Brochure Feedback Sheet (.pdf)
Designer Profile / Biographical Dictionary Project
Let's take a look at some of the different kinds of (mainly) textual information that consistute a typical reference book biography text:
- Van Neumann bio text with minimal formatting
- Van Neumann text with visually differentiated content
Now let's take a look at some re-designs of the bio text from a previous information design project:
The Assignment: Designer Bio/Profile Article.
A sample: Archigram (.pdf).
Sample Entries from Biographical Dictionaries
Below are representative examples of the biography reference book genre; they're functional but not especially exciting, design-wise. Evaluating them as designs, we should consider two questions in partiocular: (1) How does the design suit, or fail to suit, the subject? and (2) How does the design at all its levels convey, or fail to convey, effectively information about the subject? Putting question (2) in a different way: How does the design promote or assist what Waller called active reading?
The Examples
- Ancient Greeks: Pericles, p. 1
- Ancient Greeks: Pericles, p. 2
- Ancient Greeks: Pericles, p. 3
- Ancient Greeks: Pericles, p. 4
- Ancient Greeks: Pericles, p. 5
- Spies: Sara Edmonds (source: I Lie for a Living: Greatest Spies of All Time)
- Spies: Sir Francis Walsingham (source: I Lie for a Living: Greatest Spies of All Time)
Form groups of three and discuss ideas, working methods, and division of labor for your designer profile project.
Homework
Reading
Designer Project
Complete the first draft of your Designer Bio design in InDesign; bring printed b & w dummy copy to class along with an electronic copy saved in your Eden space.
Find two examples of useful and interesting document layout that suggest ideas or starting points for your design. Bring actual documents or photocopies to class for comparison and discussion.
These examples can come from reference books or from other document genres.
Week Five
- We meet in the Mac IML in Records Hall.
In Class
Work Due
- Final Draft for Trifold Brochure Project – save .indd and .pdf copy of the file in "brochure" folder (in your "projects" folder). (We'll go over exporting PDF again at the start of class.)
- Post a link to your "brochure" folder in a reply to the Brochure Project thread on the Class Forum.
- Bring your material (photos and notes) from the Information Design in My Life assignment (under Week 1 homework below)
SSH, 415 Folders, and Class Forum Review
In which we make certain that all is well with our our use of SSH, our 415 Folders, and our posting to the Class Forum.
Remember that in order to receive credit and/or a grade for your work (1) the work needs to be accessible by me in the proper folder(s); and (2) working links to your folders need to be posted in the appropriate threads on the Class Forum.
CRAP and Grid Review
. . .
Information Design in My Life, Part 2: Layout and Design
For this mini-project: You'll make an 8 x 8 inches mini-poster showing your audience the information design in your life. Think of this as a kind of promotional document for a class such this one, a way to let others know what information design is and how much it surrounds us.
As noted last week, you'll work with the material you prepared for the week 1 homework below).
Document reqirements:
- 8 x 8 inches page size; 1/4 inch margins and gutters.
- Nine modules. Six images, with text.
- One or more modules should be devoted to the title: The Information Design in My Life.
- Some modules should be all text.
- Some should be image only (but with an identifying number or letter or other symbol to link the image with the text).
- Some should combine image and text.
- Numbers or other symbols should be used to coordinate images with text.
- Include your (the author/designer's) name in the design (cf. Samara's name on the cover of his book).
- No more than two different fonts.
Review the Samara's introduction to the modular grid (p. 28).
Look at modular grid examples on pp. 38-39, 44-45, 50-51, 52-53, 70-71, 86-87.
As Samara's examples demonstrate: Margins should apply to the text but images can overflow the margins (and even "bleed" off the page edge).
Homework
Reading
Lipton, chapter 5, on using color meaningfully.
Brochure Project Design Script
Write your design script for the trifold brochure project.
The first two sections of the DS should add up to about 600 words.
The first section should be a style sheet for your design. For an example of a style sheet, see Lipton p. 97.
The second section should explain some of the design decisions, both group decisions and personal decisions, with supporting references to at least three of the readings. There should be at least six references (with page numbers) and at least two short quotes from the reading.
The third section should be a MLA-style bibliography listing sources for the text of your brochures (not images).
Here are two sample design scripts (note that the requirements for these were slightly different to the ones for your project):
Finish Information Design in My Life Project
If you didn't finish in class, finish before the next class and save the project in .indd and .pdf formats in your "projects" folder.
Pick and Start to Research a Designer for the Designer Profile Project
Phaidon, an international publisher of art and design books, plans to publish, in conjunction with the Design Museum of London, a new biographical dictionary of important figures in the history of design. They have the completed manuscript (MS) and now need a sensible and effective design for its content. In particular, they want the style of each entry to reflect the style of its subject, the designer. At the same time, they want certain supra-textual and spatial features to run consistently throughout the book, to prevent too chaotic a composition. So the Phaidon editors commission three established information design teams known for their skill and imagination with just this sort of project (i.e., yourselves) to create three sample designs each.
Each team will brainstorm collectively, to review the design conventions for the biographical reference article and reference book genres and to imagine different design strategies.
Then each team member will select a figure from the list and produce a distinct design for that entry.
The text (but not the images) for the entries is available at the Design Museum website.
Note: Preferably select one of the older designers (the one's without the interview).
Some Recommended designers:
- Isambard Kingdom Brunel, Design Engineer (1806-1859)
- Alvar Aalto
- Ron Arad
- Archigram
- Saul Bass
- Isamu Noguchi, Designer + Sculptor (1904-1988)
- Tim Berners-Lee
- Zaha Hadid
- MArc Newson
- Cedric Price
- Alison + Peter Smithson
- R. Buckminster Fuller
- Ern Goldfinger, Architect (1902-1987)
While the textual content has been finalized for this project, the visual content remains contingent on the chosen design. Therefore, each design will need to supply its own images.
For next week, pick a designer to work on. Begin researching images of his/her work.
Week Four
- We meet in the Mac IML in Records Hall.
In Class
Work Due
- Rough Draft for Brochure, images, and research.
- At the start of today's class, post a link to your "415" folder in a response to the "Quine Exercise" thread on the Class Forum. This is so I can give you credit for completing the exercise. Any problems with this, please talk me at the start of the class.
The Trifold Brochure Genre Review
Reading Test: How does this brochure read?
Essential Brochure Features (textual, etc.):
Brochure Design Possibilities
A trifold brochure whose content "moves":
Work on Trifold Brochure
In light of the preceding disucssion and examples, compare your research and design work. Make decisions. And then begin to revise your designs.
Homework
Reading
Read Ann C. Tyler, "Shaping Belief: The Role of Audience in Visual Communication," Design Issues 9.1 (1992): 21-29 (.pdf).
Read E. R. Brumberger, "The Rhetoric of Typography: The Persona of Typeface and Text," Technical Communication 50 (2003): 206-223 (find the article on the RU Libraries website).
For help finding the Brumberger article, review "How Do I Find an Article" or use search field on the Electronic Journal List
Brochure Project
Complete the final draft of your brochure. Bring printed version (b&w or color) to class. Save both .indd and .pdf versions of the final draft in a "brochure" folder inside your "projects" folder.
The Design Script for this project will be due for week 6 (the second class from this week).
Information Design in My Life
Next week's in-class project will focus on modular grid design and combining text and image in unusual but readable ways. For this we'll use the photos and notes you took for the week one homework. Have this material available (in your 415 folder or on a portable drive) to work with in class.
Week Three
- We meet in the Mac IML in Records Hall.
In Class
Work Due
- Bring the Samara grid book to class.
- Quine exercise part 1 and part 2 (finished version of what we did in the last class).
Exporting Your INDD file as PDF
As noted last week: we'll go over this at the beginning of class.
InDesign Typography Review
In preparation for the trifold brochure project, we'll review some of the main typographical powers of InDesign.
First, let's take a close comparative at some excellent fonts.
Next: Let's go over some of the Quine text in InDesign . . .
CRAP Principles/ Page Design Review
Visual logic of the page: uses page design to visually indicate what goes together, what doesn't.
CRAP = Contrast, Repetition, Alignment, and Proximity.
Another principle is Focus.
Let's compare these examples:
Carefully examine Example 2 and list the following: (1) eight examples of CRAP; and (2) two things wrong with the design / two things you'd add or change. Give brief reason why for each.
Research Review for Trifold Brochure Project
First, let's go over the Tri-Fold Brochure Project assignment more slowly than we did last time.
Next: let's visit the RU Libraries Home Page.
Trifold Brochure: Examples and Analysis
We'll compare some examples, looking especially at conventional features – including supra-textual features – of the genre. Which features are variable, common but non-essential? Which are essential? What are some common artefactaul features of the genre?
Samples from previous semesters:
Other brochures:
- Rolling Rock Beer (.jpg)
- What Causes Storms on the Sun? (.pdf)
- SB Museum of Natural History Membership (.pdf)
- Dash Catering at the Barker Rotunda (.pdf)
- Important Information on Dining Plans (.pdf)
- Neptune Project (.html)
- FUNSAT
- Bayanihan Linux Thin Client Manager (.html)
- Treks across Australia (.html)
- Village of Homer, NY (.html)
Trifold Brochure Project: Initial Designs and Planning
In your design teams, begin working on your projects. Plan the design. Compare your research.
As part of your planning, it is essential that you collectively develop and agree on a grid to use to assist your design.
Look at the grid examples in Samara, pp. 52-53, 100-101, and 78-79 (the last being a good example of variation within group identity).
Prepare a first draft of your individual brochure for the next class. This should contain your text and images.
To begin: Open Adobe InDesign CS3. Then, as needed, browse through the InDesign CS3 tutorial to familiarize yourself with the basic InDesign layout and tools.
Next: Use this step-by-step tutorial to set-up your basic trifold brochure layout.
Finally, in your groups begin to draft your brochures – and arrange to email or otherwise share whatever parts you need to share.
p>Homework
Reading
Lipton, chap. 4
InDesign and Photoshop chapters in Golding.
Brochure Project
Complete the first draft of your brochure. Save in a "brochure" folder inside your "projects" folder.
Week Two
- We meet in the Mac IML in Records Hall.
In Class
Work Due
- Reply to "Introductions" thread on the Class Forum. In your reply: Add a link to your "projects" folder (copy and past the URL) and then test the link.
- Quine Exercise – save copy of your .indd file in your "projects" folder on Eden.
- The Information Design in My Life – save photos and text in your "hw" folder on Eden. Print out copy of text to turn in. –
Informational Documents and Information Design
Informational documents tell users what they need to know – store and transmit information – that helps them to do something = to perform an action, complete a task, solve a problem, etc.
Sometimes the information in a document is sufficient for this purpose. In other cases, the document works in conjunction with other sources of information.
Documents usually contain at least two kinds of information:
- information that helps the user to do something beyond the document (e.g., buy a fashionable and professional looking business suit; write an English paper; catch up with what's happening in the latest season of 24; design a magazine spread using InDesign; find the toilet in a museum); and
- information that helps the user to use the document itself (e.g., page numbers, table of contents, index).
Both kinds of information need to be considered with care when designing a document.
Information design seeks to maximize the effectiveness of a document – the way it successfully stores and transmits information.
Waller – informational documents divide into different genres, each with its own more or less rigorously codified set of features that users expect to find = conventions.
Lipton – (almost) universal design principles. These apply to the design of all genres of document.
Samara – grid as (almost) universal design techique.
- Design principles (Lipton)
- Design techniques, like using a grid (Samara)
- Knowledge of different document genres and their conventions (Waller, Kostelnick)
- Studying design models and examples (Samara again)
- Design equipment, like InDesign, Photoshop, and Illustrator
- Audience analysis
- Editorial feedback from your peers
Conventional Features of Informational Documents
Information design theorists Kostelnick and Roberts provide the following helpful schemes for analyzing the conventions of informational documents:
Example: Two-page spread from Rutgers Magazine (.pdf,.jpg).
Photoshop Introduction
We'll take a look at some basic features of Adobe Photoshop CS3, concentrating on three features that you'll use for you Personal Bio Page (see below): layers, cropping, and saving (images) for the web.
For this introductory exercise, you'll need at least one of your "Information Design in My Life" images.
Quine Exercise: Part 2
Part 1 of the Quine exercise focused on layout and typography. Part 2 continues this focus but adds graphics and color to the mix.
In part 2 you'll make five variations of the announcement, sticking to the 8 in by 8 in dimensions:
- Using only an 8-pt font from the list of typefaces for part 1, try to use white space, contrastive positioning, and what you learned from the Lipton reading to make the title look like/stand out as the title (i.e., without making it bigger than the other text).
- Now make the title bigger and position it in the lower half of the layout (i.e., a counter-standard position).
- Next, modifying one of your previous designs or starting a new design, add a focal image. The image CANNOT be a picture of Quine. Rather make an image (e.g., a collage or icon) in Photoshop (or Illustrator) that symbolizes LOGIC and use that in your design.
- Make a version of the Quine announcement in the style of the Chinese restaurant menu (brochure) from last week.
- Make a version of the Quine announcement in the style of the Zipcar brochure from last week.
Note: For the first two examples, stick to the 4 by 4 grid. For the last three, modify the grid (e.g., 3 by 3 or 4 by 3).
Tri-Fold Brochure Assignment: Preview and Prep
Tri-Fold Brochure ProjectSamples from previous semesters:
Other brochures:
- Rolling Rock Beer (.jpg)
- What Causes Storms on the Sun? (.pdf)
- SB Museum of Natural History Membership (.pdf)
- Dash Catering at the Barker Rotunda (.pdf)
- Important Information on Dining Plans (.pdf)
- Neptune Project (.html)
- FUNSAT
- Bayanihan Linux Thin Client Manager (.html)
- Treks across Australia (.html)
- Village of Homer, NY (.html)
Homework
Reading and Reading Questions
- Lipton, Practical Guide to Information Design, chap. 3
- Kostelnick, R. "Supra-Textual Design: The Visual Rhetoric of Whole Documents," Technical Communication Quarterly 5.1 (1996): 9-33. Find this article via RU Libraries.
- Horn, Information Design (.pdf).
Answer the following "usability" questions for Horn and Kostelnick. What could each article do better? Does the article tell you as a student what you wanted to know? Explain your answer. Supply one or more examples to illustrate your answer.
Turn in a printed copy of your response next week.
CRAP Principles Reading
If you have it: Read Robin Williams, Non-Designer's Design Book, pp. 10-86. These chapters introduce us to the mighty (simple) "CRAP principles" — Contrast, Repetition, Alignment, and Proximity.
If you are not in possession of the the Williams book, then read these online articles on the CRAP principles of design:
- How CRAP Is Your Site Design (you can find a print version here); and
- Designing with CRAP (.pdf).
We'll go over examples of CRAP applied and CRAP ignored in next week's class. And there'll be a small related group exercise.
Brochure Project Prep
Complete your research and rough preliminary designs. Find images. Bring all your material to class.
Week One
- We meet in the Mac IML in Records Hall.
In Class
Introduction
In which we review the syllabus and policies; look at some examples; and discuss information, rhetoric, audience, document, genre, element, and some other basic terms of the course.
Examples
Let's go over a range of very different examples (by no means exhaustive) of information design.
Some of these documents convey a large amount of information, some very little. Some convey information in many different categories, some only in a few. And some are for a single kind of user (even a signle user) and some present different kinds of information for different kinds of user. Try to imagine and describe the user(s) of each document and to catalogue the different kinds of information as we look at each document in turn.
The documents:
- Memo
- Business cards
- Paper money
- Grand Central Station poster
- Snack Flowchart (.gif)
- Blame Game Image (.gif, NY Times Week in Review)
- Poem in a critical edition
- Email message
- Comic-book splash page
- Annotated text
Next compare the front and back sides of these two very differently designed folding brochures: Zipcar brochure and Chinese Restaurant take-out menu (.pdf). Which of these is more rigorously designed? What is the designer trying to say in each case? Who is the audience? That is: What do the designs tell us about their intended audiences? How are we meant to use these documents? What do they help the user to do?
At the same time: Notice the structural similarities between the two documents. Underlying the considerable stylistic differences, the two documents have surprising features of their designs in common. What are some of these features? And what does their similarity suggest about the practices of information design?
PDF Examples
Here are some documents designed especially for online distribution and use (as well as printed use):
Make Folders for Design Work
Use SSH to make coursework folders on Eden. Follow these step-by-step instructions.
Note: Don't use spaces or upper-case letters in file or folder names!
Design Basics: Layout and Typography
Let's begin with a look at some basic layout and typography terms and ideas. We'll spend a lot more time with these as the semester continues and you'll soon encounter them in depth in the reading.
To help us with this crash introduction, let's take a look at the Text and Grid pages at Thinking with Type.
Quine Layout and Typography Exercise

This exercise will give you some initial practice with layout and typography. You'll work with (fictional) text announcing an exhibition at Harvard devoted to the American philosopher Willard Van Orman Quine.
This project is based on Ellen Lupton's Grid Project at Thinking with Type.
For examples, see Thinking with Type and Samara, Making and Breaking the Grid, pp. 22-23. Here is a (pretty mediocre looking) scan (.pdf) for use in class.
To begin: Open Adobe InDesign CS3. Then, as needed, browse through the first two parts of this InDesign CS3 tutorial to familiarize yourself with the basic InDesign layout and tools.
Following the model for this assignment, create a new document in InDesign. Your document will have eight pages, one for each variation. Your page size is 8 x 8 inches. Create a grid with 1/4-inch margins all around and four vertical columns with 1/4-inch gutters between them.
When your document appears on screen, use guidelines to divide the grid again horizontally.
Once you've set up your grid, arrange the Quine text on the grid. Create four different designs on four different pages, all using the same underlying grid. Use typefaces from the list below. Do two layouts using a single size of type only (e.g., 8-pt or 10-pt), and one layout that introduces one additional size of type. The last layout can use any combination of sizes but should use at least three different sizes.
Note: You may modify or selectively remove the punctuation from the basic text, if necessary. Otherwise you must use the complete text on each page.
If possible, limit yourself to the fonts below. Half your pages should use only a single font. The other pages can use one or two fonts. You should use a serif font (e.g., Garamond) at least once and a sans-serif font (e.g., Gill Sans) at least once.
- Helvetica
- Garamond
- Myriad
- Bodoni
- Futura
- Helonia
- Constantia
- Gill Sans
- Univers
Note: Not all of these typefaces are available in InDesign. See you what you find there – and what you might be able to find and download for free via the internet.
As you work, a few points to keep in mind:
- The information you're laying out is divided both hierarchically, by impoortance, and into different categories. What will your intended document user notice first, second, third, and so on?
- Use lots of white space. Try to use the white space to guide your user's attention. For instance: We generally think of the title of a document like this one appearing in a larger font than the rest of the content. But if all the textual content is set at the same size, how might you use white space to set apart/emphasize the title?
- Avoid over-using all CAPS.
Saving Your Quine Project
Save your work often and occasional copy your work either to Eden or to a flash drive. When you're finished, save your InDesign file in your "projects" folder on Eden.
You should be able to complete this exercise in class. However, I encourage you to take one more look at the project and make adjustments. The finished work is due by the start of class next week. Submit a printed version and save a PDF version along with the InDesign file in your "projects" folder.
Note: Have the InDesign file (.indd) ready for next week's class; we'll go over "exporting" it into PDF format at that time.
Next Week . . .
Next week, among other things, we'll discuss the readings; work on an in-class exercise building on the "Information Design in My Life" homework assignment, and begin working on the Meso-American Cultures tri-fold brochures.
Homework
Reading
- Robert Waller, "Making Connections: Typography, Layout, and Language" (.pdf). Waller will introduce us further to the key concept of genre as it applies to the field of information design.
- Timothy Samara, Making an Breaking the Grid, pp. 14-32. Browse the many examples that follow.
- Ronnie Lipton, Practical Guide to Information Design, chap. 1, "How Humans (Almost) Universally Perceive." If the book isn't available yet, you can read this chapter (.pdf) online. Note, however, that only this chapter is available online. You'll need the actual book for the subsequnet chapters.
You can purchase the text books from New Jersey Books, 108 Somerset St.
Class Forum
Register for the Class Forum. Respond to the "Introduction" thread.
The Information (Design) in My Life
Look around you and find some interesting examples of information design in your everyday environment (in your room, in your neighborhood, on campus, etc.). In particular, look for six examples that illustrate some of the ideas in the three readings for this week (Waller, Samara, Lipton). Photograph these six examples (if possible, take several photos of each).
For each example: write a short text explaining how the example illustrates specific ideas from the reading. In support of your explanation, be sure to quote from the readings, identifying each reading by the author's last name and supplying the page number of the quoted material in parentheses after the quote.
You should refer at least three times to each reading and can draw on more than one reading in your discussion of particular example.
Your photos and text will form the basis for an in-class exercise next week.
Save the photos in your "hw" folder on Eden. Print your comments and the quotes from the reading and turn this in to me next week. Also, save an electronic copy in your "hw" folder to use in class next week.





