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Help choose the new RU Marketing Slogan! Every few years, the Rutgers Board of Governors pays a marketing survey firm to come up with a slogan that will "give Rutgers a new brand identity." It is sort of like marketing toothpaste or products containing the miracle ingredient simethicone that eases the bloated feeling from intestinal gas. You get a new slogan. People notice that your brand is out there on the shelves. In the past, this has led to charges that the Board of Governors is incapable of understanding that Rutgers is an institution of higher learning. That they are only able to see it as a "brand" with an "image" to be manipulated with advertising gimmicks. That they are only able to understand education as a "product" or "service" provided to "customers." This year, the BOG has responded constructively. Instead of giving hundreds of thousands of dollars to a marketing firm to come up with a slogan, they paid a marketing firm to come up with a choice of slogans on which Rutgers alumni, students, and faculty may vote. Voting involves three easy steps: (1) look at the list of selections below, (2) choose the slogan that you think will do most to improve Rutgers "brand identity," and (3) click here to send in your vote by e-mail to the Marketing Slogan Committee. Should the new slogan be
Or, given the bankruptcy of the initial premise, does it really matter? It's your call. |